I have a feeling that it is different prices in different shops in different cities.

For example, my mate got it in Cardif and cost him £27.99

I looked in virgin in Edinburgh (£35.99)
then went next door to Game (£29.99)

I think some people are being un fairly ripped off just because of where they live.

my brother bought it from gamestation for £29.99. at dixons it was for £34.99.

sorry, i forgot to type in the name of the city. its Birmingham.