You have to play toward that teams (the team you choose) strengths. Some teams are good at running while others passing while others defense. Some only score if they make it to the red zone. The best winning formula is to run the ball many different ways (left, right, lead blocker, fake handoffs, etcetera), and mix in different passes, pay attention to player ratings, read their stats, and you'll know who the best players to throw to. Learn each teams playbook. Play man against the run, zone against the pass. Throw in the blitz if you think the runner will go up the middle. In Madden, always go for it ob 4th if you are beyond the 50, when you get great on defense, always go for it. Learn that each of the buttons (not all and depending on the game itself) will usually have different types of passes.