Sooooo, did everybody hear the BIG news?
It’s Official: PRIDE Fighting Championships Sold
It’s official: Japanese-based PRIDE Fighting Championships has been sold to Frank and Lorenzo Fertitta, owners of Zuffa LLC (the UFC’s parent company). The organization will be operated under the direction of Zuffa.
Effective April 8 (PRIDE’s next show), Dream Stage Entertainment and PRIDE CEO Nobuyuki Sakakibara will resign.
The Fertittas, with UFC president Dana White and matchmaker Joe Silva, made the announcement today at Tokyo’s Roppongi Hills Arena.
Lorenzo Fertitta promised that MMA fans will see the fights everyone wants, essentially promising that cross-promotion fights between UFC and PRIDE fighters will happen.
As previous reports stated, the purchase price for the fight organization was in the $65 million range. The company took a financial hit when Fuji Television Inc. dropped PRIDE from its broadcast schedule. (Tabloid news reported that PRIDE had connections to the Japanese mob, and though PRIDE denied the accusation, the damage was done.)
Well folks, this appears to be great news for UFC fans for no other reason that the promise of superfights between the UFC’s and PRIDE’s top stars.
Additionally, PRIDE fans should take solace in knowing the Fertittas have pledged to pump more money into the organization so that it can continue to grow internationally.
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Also, it appears that Brandon Vera will stay with the UFC after all.. This is great news as I'm a big fan of his and think he's got a great future in MMA.