Rather than quote people, I'll just give an honest opinion.
What the Lynx play isn't soccer, it's a version of long-ball hailmary's hoping for the defense to screw up and get a break away. Watching that crap is as entertaining as watching paint dry.
The MLS at least has some international players and aging players that although they are no longer in their prime, still attract attention.
Canada can't have it's own league, there aren't enough cities or the money in this country to support it, and "canadians" won't be won over by soccer until the team qualfies for a world cup.
Soccer is near the bottom of the pecking order in this country and will be for quite awhile. There is no financial backing for the game at any level. I was stunned that CIBC put up some money for the team. Also, where do you expect a city like Edmonton to get money for a franchise? Be realistic, no local ownership will step up to the plate and pour money into something that will probably always turn a loss.
Where are some of you getting these ideas that marketing a league to a certain demographic will make it successful? The MLS is needed because of the exposure the league gets and its name recognition. Players can earn competitive wages, instead of 30K(if they're lucky) in the A-league. Also, they may actually be able to hold on to the hope of earning a move abroad if they do well enough.
There is no true "canadian media" to support a league either. American and Canadian sports media are completely intertwined. Hockey aside, we play their sports, watch their TV networks, follow their athletes. It's sad, but that's the reality of the way things are. If the MLS were to expand to Toronto, Vancouver, and Montreal, we'd be becoming a part of that same market and play a role in developing our National team, along with furthering the development of the game in North America.
Now for the completely pro Toronto stance: There are 6-7 million people living in the GTA, making up the 3rd largest media market in North America. 40% of the GTA consists of immigrants, many from countries where soccer is the main sport. The market, and more importantly, the money, exists in Toronto for an MLS team. Frankly, it makes perfect sense to bring the best league there is in North America to a city the size of the Toronto. Vancouver, and Montreal are the other two cities that can support a team, the rest can't.
Oh, and naming the team the Toronto Azzurri is completely ridiculous. I'm hoping that there was no ethnocentrism behind that suggestion, but for some reason I know i'm wrong. Toronto needs a real name, Toronto Unitied, or FC Toronto. We need to have our own identity, not steal one.